I know it isn't an exchange. It's just that if people are theoretically motivated by small-fandom love, rather than the YT publicity, then NYR ought to get more traction. Since it doesn't...

I freely admit I'm motivated by the YT publicity and squee. I haven't written an NYR yet myself, though I've thought about doing it a few times. I'd totally be on board with a more structured NYR thing, though, with assignments and deadlines, if some coalie wants to organize it.