Do you view a treat as a gift to a specific person, or do you see it as a prompt you want to write that just happens to be gifted to someone?

Just wondering! I've seen coalies saying they're more likely to treat someone who's on that top treaters list, or who are on the first letters post, or who leave good comments, or whatever. I, uh, never view it like that. I only treat if there's a good prompt, and I only do a very vague check on the person I'm treating to check they're not a jackass.